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Why Warner Bros. Didn't Try To Market The Meg As A Horror Movie
The Meg, one of this summer's final blockbuster releases, certainly dips into the horror genre, as Jason Statham and his supporting cast must combat a 75-foot-long Megalodon that's chowing down on vacationers simply enjoying their time in the water. However, if you saw even a little bit of the advertising for The Meg, this movie was not marketed as a straight-up horror flick, instead going for a more lighthearted approach. The reason for this is because the marketing folks over at Warner Bros didn't want The Meg to come off as feeling like a movie that would have been released two decades ago. Warner Bros global marketing chief Blair Rich explained:
If we had gone the serious shark movie route, it would have come off as a less-than-_Jurassic World, _it wouldn't have been distinct. What's happening is phenomenal in the audience response. We signaled to them the tone was an invitation to have a good time.
Although Warner Bros had data that indicated that young males preferred seeing straightforward action in trailers, as Blair Rich informed Deadline, she and the marketing team opted to go in a different direction with The Meg so as not to make it come across as generic. Granted, this is a movie about a giant shark eating people, so there is still a sense of urgency and danger in the advertising, but offsetting that was a more fun and "self-effacing tone." Remember, that first trailer had Bobby Darin's "Beyond the Sea" playing and shot of the eponymous monster swimming through a group of swimmers, including a Yorkie treading water. That preview ended up getting approximately 108 million views, so the marketing team kept plugging The Meg with the same kind of satirical tone.
The Meg certainly had a unique marketing campaign beyond tone, from deciding not to release a second trailer after realization that it wouldn't reach as much of the intended audience as desired, to holding special events like a touring VR experience where attendees waded in a water tank to watch The Meg, to airing special TV spots during Shark Week on Discovery Channel. Judging by how the movie is doing in theaters, it looks like all this outside-the-box marketing has helped put butts in seats. Critically speaking, The Meg has drawn mixed reviews from critics (it currently ranks at 49% on Rotten Tomatoes), but commercially speaking, the movie has exceeded expectations. This past weekend, it made $44.5 million domestically, blowing those $20-$22 million estimates out of the water (pun intended), while its worldwide total added up to $146 million, which included a strong start in China.
Don't forget to read CinemaBlend's review and To 3D guide for The Meg, and if you're interested in what other movies are arriving in theaters this year, head to our 2018 release schedule.
Pratt is certainly excited to see more of the team without having to wait until the upcoming Vol. 3, and the events of Avengers: Infinity War and Avengers 4 could help shape more adventures for the Guardians of the Galaxy and what happens in their next outing. It may be a nice idea to have Star-Lord as a permanent fixture of the Avengers, but
Avengers Infinity War: What was the new Guardians of the
Warner Bros. Hit A Box Office Record In 2018 (Thanks, Aquaman and Grindelwald) Movies January 6, 2019 No Comments Never mind Lady Gaga, Warner Bros . is the real star that rose in 2018.
Warner Bros. Hit A Box Office Record In 2018 (Thanks, Aquaman
It's certainly not shocking that Julie Andrews was an influence on Anne Hathaway's accent. The two have been co-stars before after all. The Family Guy connection is, of course, a little bit more bizarre. Although, since Seth MacFarlane isn't British either, using a fake accent to create your own fake accent maybe makes a bit more sense.
Anne Hathaway Used Stewie From Family Guy To Learn British
sinuruik.macromac-ind.com/2019/05/11/anne-hathaway-used-stewie-from-family-guy-to-learn-british-accent-in-the-hustle/
Hathaway says she found influences for her accent in many places, but most strangely, Seth MacFarlane's performance as Stewie on Family Guy. According to Hathaway… According to Hathaway… A bad accent in movies is one of those things that tends to get actors raked over the coals when they're bad so it's not shocking, and a little
Anne Hathaway Used Stewie From Family Guy To Learn British
Top Gun 2 Has Added Jon Hamm And More To Its Cast
The Upside is certainly formula and it goes without saying any seasoned movie-goer will know to expect every beat this hits, but that doesn't mean it's neither appealing nor endearing as it
The Super Troopers Guys Reveal Which Jokes Fans Constantly
Photo Credit: Michael Baker/AMPAS Kevin Feige at an Academy event in June 2017 Marvel Studios might begin development on Fox's comic book properties such as X-Men and Fantastic Four — thanks to its parent Disney's impending acquisition of Fox — in the first half of 2019, according to president Kevin Feige, with the intention to …
Marvel Studios Might Start Developing X-Men Movies in 2019
What critics are saying about 'Ready Player One' Steven Spielberg gets back to the future in 'Ready Player One' Here's what the critics but the endless references work better on the screen."
'Ready Player One': Yay Or Nay? Here's What The Critics Are
Star Rosa Salazar on the set of Alita: Battle Angel Interestingly, as intense as that sounds, actually performing with motion capture isn't as high-impact as one would expect. All that's required of the actor is to work in a catsuit and a small head camera.
Cinemablend interviews Rosa Salazar on wearing Mocap suit for
Sundance 2018: Brett Haley's 'Hearts Beat Loud' is a Rockin' Sensation Hearts Beat Loud stars Nick Offerman as Frank Fisher, He tries to convince her to start a band with him and write
The Uncharted video game series is one that seems perfect for a cinematic adaptation. This is why it surprised a lot of people when it was decided that the first Uncharted movie wouldn't be based
Uncharted - CINEMABLEND
Avengers: Endgame included the biggest MCU battle in history, as the dusted characters were teleported to the battlefield-- and they had some hel The Story Behind Howard The Duck And Avengers: Endgame-Germany Times of News
Yes, Howard the Duck Is in Avengers: Endgame and This Is How
We Finally Know the Real Reason Why Sony Only Bought the Rights to Spider-Man. In hindsight, the studio could have used a Spidey sense. Due to a licensing agreement between Sony and Marvel
Marvel and Sony 'Spider-Man' Rights Explained - Collider
collider.com/spider-man-marvel-sony-deal-explained/
Marvel would license the rights to its most valuable characters for a fee, like Spider-Man and the X-Men, to various studios (in this case Sony Pictures and 20th Century Fox, respectively), and
Here's the Real Reason Why Sony Only Bought the Rights to
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